Senior Brand Manager

Company: Global Payments
Location: Atlanta
Posted on: February 22, 2025

Job Description:

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.Global Payments is looking for a dynamic and experienced Senior Brand Manager. In this position you will play a pivotal role in shaping and promoting our enterprise brand, ensuring consistent and meaningful messaging across our business. This role requires a strategic thinker who can manage complex projects and collaborate with various stakeholders.Key Responsibilities:Enterprise Brand Liaison / Champion

• Act as the primary brand liaison to business segments, business enablement services and team members across the organization, providing guidance and support to drive brand empowerment.
• Support the creation and refinement of enterprise-wide brand positioning and messaging to ensure a unified voice.Governance, Onboarding & Training:
• Lead the development and implementation of brand governance, empowering team members to execute our brand in a consistent, impactful way.
• Design and deliver onboarding and training programs to educate business units and enterprise-wide team members on brand guidelines and best practices.
• Own and manage key marketing technology platforms, including Digital Asset Management, Marketing Content Library, online brand guidelines, Google template gallery and teamGP.
• Ensure these platforms are effectively utilized and updated, promoting progressive use cases to support the business.Enterprise Agreements Management:
• Oversee enterprise agreements related to brand assets, including photography and typography licenses, ensuring compliance and optimal use across the organization.Sports & Stadium Partnership Activation:
• Lead the execution of our Sports and Stadium partnership activation strategies across digital channels.
• Own social media activation; creating messaging, managing social calendar and collaborating with internal and external partners.Qualifications:
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 8 years experience in brand management, marketing, or a related role.
• Related professional experience including a minimum of 3-4 years experience in a supervisory position.
• Proven track record in developing and executing brand strategies.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
• Experience with marketing technology platforms, including DAM systems and content management tools.
• Passion for sports and entertainment is a plus.At Global Payments our vision is to be "Champions of Inclusion." We are fully committed and focused on creating a better tomorrow in the communities in which we live and work. We aspire to ensure fair treatment, access, opportunity and advancement for all team members. We believe all team members should be able to bring their true, authentic selves to the workplace and feel accepted, engaged and understood.The US base salary for this full-time position is $94,000 - 130,000 + bonus. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/This position is eligible to be considered for remote hiring anywhere in the USA.#LI-RemoteGlobal Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.
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Keywords: Global Payments, Atlanta , Senior Brand Manager, Executive , Atlanta, Georgia