VP CRM Orchestration

Company: Tbwa Chiat/Day Inc
Location: Atlanta
Posted on: April 1, 2025

Job Description:

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide, and Morgan Stanley.Promote Health, Wellness & HappinessWe are committed to promoting health, wellness, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products.Emerge to the Top of Your CareerAt MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper.As our VP, CRM Experience Orchestration you will---.Be a pivotal leader within our Experience Technology practice, overseeing the strategic integration and execution of Customer Relationship Management (CRM) programs, leveraging Salesforce and Adobe platforms. This role will focus on enhancing client engagement strategies, ensuring seamless customer experiences, and driving data-driven decision-making across channels. You will lead a multidisciplinary team, working closely with clients to optimize their CRM ecosystems and deliver measurable business outcomes.Accountable and Responsible

• Develop and execute a comprehensive CRM orchestration strategy that aligns with MERGE's goals and client objectives.
• Stay ahead of industry trends and emerging technologies, ensuring the agency remains at the forefront of CRM innovation and activation.
• Orchestrate sophisticated, data-driven contact strategies that guide customers through personalized journeys across channels (i.e. email, SMS, web, apps, paid media, etc.), ensuring each interaction is relevant, engaging, and aligned with the overall customer experience vision and brand guidelines.
• Lead the design, implementation, and optimization of Salesforce and Adobe-based CRM solutions.
• Collaborate with sales and marketing teams to identify new business opportunities and expand the agency's CRM services.
• Participate in proposal development and client presentations, showcasing the agency's expertise in CRM orchestration.
• Build, manage, and mentor a team of CRM professionals, including architects, analysts, and developers.
• Utilize data analytics to monitor CRM performance, customer behaviors, and campaign effectiveness.These are the qualifications we're looking for:
  • 7-10 years of experience in omnichannel marketing, marketing automation, CRM, or a related field within a consulting or agency setting.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven ability to translate customer insights and business requirements into actionable 1:1 contact strategies.
  • Applied understanding of quantitative data and how to leverage it for customer segmentation, predictive analytics, and real-time decision-making.
  • Strong foundation in marketing automation and CRM best practices.
  • 5+ years of hands-on experience with Salesforce Marketing Cloud, with specific expertise in Marketing Cloud Personalization.
  • Experience with other Salesforce clouds (Sales, Service, Experience) and Veeva CRM is a plus.
  • Excellent communication and presentation skills.
  • Strong analytical and problem-solving skills.
  • Passion for delivering exceptional customer experiences and driving business results.At MERGE, we're committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.MERGE believes in transparency and equity. In accordance with state regulations, we're proud to include salary ranges in our job postings to ensure fair compensation practices.The salary range for this role is $165,000 - 198,000, based on the individual's skills, experience, qualifications, location, and other relevant factors.MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.MERGE is proud to be an Equal Opportunity Employer. MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status, or people with abilities. We believe that the more diverse we are, the more creative our work will be!Apply for this job
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Keywords: Tbwa Chiat/Day Inc, Atlanta , VP CRM Orchestration, Executive , Atlanta, Georgia