Director - Marketing & Fan Experience (Onsite)

Company: Georgia Tech
Location: Atlanta
Posted on: February 10, 2025

Job Description:

Apply for JobJob ID280568
LocationAtlanta, Georgia
Full/Part TimeFull-Time
Regular/TemporaryRegular
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About Us


Overview
Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.About Georgia Tech
Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school. Georgia Tech's Mission and Values
Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do:
1. Students are our top priority.
2. We strive for excellence.
3. We thrive on diversity.
4. We celebrate collaboration.
5. We champion innovation.
6. We safeguard freedom of inquiry and expression.
7. We nurture the well-being of our community.
8. We act ethically.
9. We are responsible stewards. Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.

Department Information
The Georgia Tech Athletic Associate (GTAA) sponsors varsity intercollegiate athletics competition in 17 NCAA Division I sports for the Georgia Institute of Technology. We are a proud member of the Atlantic Coast Conference. Steeped in history and success while embracing strategic innovation, our programs compete at the highest level and strive for national championships. Tech fans are passionate about their support of their beloved Yellow Jackets and cherish the many traditions involved with the program.
Job Summary


The Director of Marketing and Fan Experience will assume responsibility for leading marketing and promotional efforts for Georgia Tech women's basketball. The position will seek to maximize positive exposure, generate revenue, and enhance game day experience for additional assigned sports. This position will interact on a regular basis: Staff and senior leadership This position typically will advise and counsel: Coaches, marketing staff, vendors, students and interns. This position will supervise: Assistant Director of Marketing and Fan Experience.
Responsibilities


Job Duty One -
Develop and execute marketing and promotional plans for assigned sports, with a focus of increasing attendance and revenue generation. Partner with communications, creative and digital strategy, ticketing, and in-house sports and entertainment partner on rollout and execution of marketing and promotion plans.

Job Duty Two -
Enhance the in-venue and fan experience for assigned revenue generating sport

Job Duty Three -
Assist Asst Athletic. Director of Marketing & Fan Experience and Senior Director of Marketing with marketing and fan experience efforts for football and men's basketball.

Job Duty Four -
Support marketing and fan experience unit by managing fan communication (e-mail, campus signage et al.), and student involvement of promotional sales.

Job Duty Five -
Manage and direct all home event-related logistics, including managing the events calendar, conducting walk-thru and stadium visits, and being the primary contact for vendors and clients for assigned sport(s).

Job Duty Six -
Develop innovative ways to promote our athletic teams and branding, while taking advantage of emerging technology.

Job Duty Seven -
Assists with the administration and execution of email marketing efforts to include new sales, renewals, and other initiatives.

Job Duty Eight -
Perform other related duties as assigned.
Required Qualifications


Educational Requirements
Bachelor's Degree in Business, Marketing, Management, Communications, Public Relations, or Sports Management, or an equivalent combination of education and experience.

Required Experience
Two years job-related experience, or an equivalent combination of education and experience within intercollegiate athletics department or professional sports organization.
Preferred Qualifications


Preferred Educational Qualifications
Master's degree in related field.

Preferred Experience
Four years of job-related experience, or an equivalent combination of education and experience within intercollegiate athletics department or professional sports organization.
Knowledge, Skills, & Abilities


ABILITIES
- Strong attention to detail with the ability to set and meet deadlines. Ability to build working relationships among diverse groups.
- This position requires lifting, pushing, or pulling 25 lbs or more of promotion material as needed.
- The ability to work in outdoor venues occasionally.
- Ability to work outside of typical business hours as needed, potentially including but not limited to evenings, weekends and holidays.

KNOWLEDGE
RELATED SPECIALIZED KNOWLEDGE and SKILLS:
- Administrative skills and the ability to motivate staff and volunteers to achieve department goals.
- Event and game management experience
- Proficiency with Microsoft Office
- Possesses analytical skills and data-driven thinking
- Strong writing, editing, and proofreading skills
- Supervisory experience preferred
- Ability to balance multiple projects and deadlines simultaneously
- Well-organized with sharp attention to detail
- Interest or knowledge of sports preferred

SKILLS
Proficiency with Microsoft Office. Proficiency with Adobe Suite, including Photoshop and InDesign.
USG Core Values


The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at .Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at .
Equal Employment Opportunity


The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities.Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. This prohibition applies to faculty, staff, students, and all other members of the Georgia Tech community, including affiliates, invitees, and guests. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.More information on these policies can be found here: Board of Regents Policy Manual - University System of Georgia (usg.edu).
Other Information


Location: Onsite Job grade: A9This is a supervisory position.
This position does not have financial responsibilities.
No, this position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Cd).
This position may travel 1%-24%
This position does not require security clearance.
Background Check


Successful candidate must be able to pass a background check. Please visit

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