Senior Digital Marketing Manager

Company: VirtualVocations
Location: Chattanooga
Posted on: November 15, 2024

Job Description:

A company is looking for a Senior Digital Marketing Manager to lead digital strategies and programs.

Key Responsibilities

Develop and implement a comprehensive web strategy focused on user experience and conversion
Oversee content management and ensure alignment with brand messaging across digital platforms
Monitor and analyze performance metrics to provide actionable insights for continuous improvement

Required Qualifications

8+ years of overall digital marketing experience, with 4+ years in B2B SaaS website and paid digital program management
Proven track record in driving web and paid digital strategy to achieve measurable results
Expertise in LinkedIn Advertising Platform, Google Ads, Google Analytics, and CMS platforms, preferably WordPress
Experience managing web-related projects, including redesigns and platform integrations
Strong analytical skills with in-depth knowledge of Google Analytics and digital channel metrics

Keywords: VirtualVocations, Atlanta , Senior Digital Marketing Manager, Executive , Chattanooga, Georgia

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