Demand Generation Manager
Company: VirtualVocations
Location: Alpharetta
Posted on: November 10, 2024
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Job Description:
A company is looking for a Director of Demand Generation to lead
marketing efforts in a specific industry division.
Key Responsibilities
Develop and oversee inbound demand generation campaigns, ensuring
alignment with business unit goals
Integrate new business units with demand generation strategies and
standardize lead management processes
Track performance metrics and mentor marketing teams to optimize
campaigns and vendor relationships
Required Qualifications
8+ years of experience in demand generation or digital marketing
within the SaaS industry
Proven track record of successful demand generation campaigns and
achieving lead generation targets
In-depth knowledge of demand generation tactics, including email
marketing, SEO/SEM, and marketing automation
Experience with marketing automation platforms and building a
martech stack
Strong analytical skills to interpret data and make data-driven
decisions
Keywords: VirtualVocations, Atlanta , Demand Generation Manager, Executive , Alpharetta, Georgia
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