Senior Marketing Lead

Company: Dr. Ing. h.c. F. Porsche AG
Location: Atlanta
Posted on: February 8, 2025

Job Description:

AufgabenMHP Americas, Inc., a leader in business and technology consulting for the automotive and manufacturing industries, is seeking a dynamic Sr. Marketing Lead to help shape and execute our marketing strategy while actively supporting sales enablement efforts. This role requires a mix of strategic thinking and hands-on execution, ideal for someone with experience in start-ups or scale-ups and a passion for driving impactful marketing initiatives in a fast-paced environment.ResponsibilitiesAs a Senior Marketing Lead, you will:

• Strategy Development:
  • Collaborate with leadership to define and refine MHP Americas' marketing strategy, aligned with business goals.
  • Identify key market opportunities and develop tailored campaigns to build brand awareness and support sales growth.
  • Sales Enablement:
    • Create and maintain high-quality sales enablement materials, including pitch decks, case studies, one-pagers, and proposals.
    • Partner with the sales team to understand client needs and ensure marketing content is relevant, engaging, and impactful.
    • Marketing Execution:
      • Design and execute marketing campaigns across multiple channels, including email, social media, and events.
      • Develop and manage content calendars, ensuring timely delivery of materials.
      • Support event planning and execution, including trade shows, client workshops, and webinars, from concept to follow-up.
      • Coordinate logistics and promotional efforts for virtual and in-person events, ensuring seamless orchestration.
      • Strategic Partner Co-Marketing:
        • Develop and execute co-marketing initiatives with strategic partners, including SAP, Siemens, and others.
        • Collaborate with partner marketing teams to align on joint messaging, campaigns, and events.
        • Leverage partner resources and programs to enhance the visibility of MHP offerings within the ecosystem.
        • Agency Coordination (Preferred):
          • Work with external agencies to develop and implement creative campaigns, content, and other marketing initiatives.
          • Act as the primary liaison between MHP and agencies, ensuring clear communication, alignment on deliverables, and timely execution.
          • Evaluate agency performance and provide feedback to optimize outcomes.
          • Brand Building:
            • Ensure consistency in messaging and visual identity across all materials and platforms.
            • Develop content that highlights MHP Americas' expertise in technology consulting, with a focus on SAP and automotive/manufacturing industries.
            • Event and Webinar Support:
              • Plan, promote, and execute events and webinars in collaboration with the sales and leadership teams.
              • Manage event timelines, vendor coordination, attendee communications, and post-event reporting.
              • Develop marketing collateral, such as invitations, agendas, and follow-up materials tailored to specific events or webinars.
              • Analytics & Reporting:
                • Monitor and analyze marketing campaign and event performance, providing actionable insights for improvement.
                • Track KPIs to measure the effectiveness of marketing efforts and align them with business objectives.AnforderungenQualifications:Education:
                  • Bachelors degree in Business or Marketing or other relevant field of study.
                  • Relevant experience may substitute for formal educational requirements.Experience:
                    • 5+ years of marketing experience, preferably in a start-up, scale-up, or technology consulting company.
                    • Proven ability to develop and execute marketing strategies while managing day-to-day execution.
                    • Hands-on experience with sales enablement, event planning, and content creation tailored to B2B audiences.
                    • Experience in co-marketing with strategic partners like SAP, Siemens, or similar ecosystem players.
                    • Preferred: Experience working with and coordinating external agencies to deliver marketing campaigns and content.Skills:
                      • Exceptional verbal and written communication skills, with the ability to craft compelling narratives.
                      • Strong design and presentation skills, with proficiency in PowerPoint, Canva, or similar tools.
                      • Proficiency in marketing platforms and tools, such as HubSpot, Salesforce, or similar CRM and email marketing tools.
                      • Experience in planning and orchestrating successful events and webinars.
                      • Analytical mindset with the ability to track and report on key marketing metrics.Attributes:
                        • Self-starter with a "doer" mentality who can work independently and collaboratively.
                        • Creative thinker with a keen eye for detail and a passion for problem-solving.
                        • Comfortable working in a fast-paced, dynamic environment and balancing strategic and tactical responsibilities.
                        • Willingness to travel up to 30% for events, client meetings, and other business needs.Preferred Qualifications:
                          • Experience in the automotive, manufacturing, or SAP consulting ecosystem.
                          • Familiarity with scaling marketing efforts in a growing organization.
                          • Based in Atlanta, GA, or the ability to commute as needed.Percentage of required travel: up to 30%Physical requirements:
                            • This job operates in an office environment. This role routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets.
                            • Must be able to lift 15 pounds at times.
                            • While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.
                            • Must be able to effectively work and complete tasks in an open office/noisy environment.
                            • Must be able to sit for prolonged periods of time while traveling in a car or airplane.Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with MHP Americas, Inc. (i.e., H1-B visa, F-1 visa (OPT), or any other non-immigrant status).UnternehmensprofilPorsche is an equal opportunity employer and we take pride in our diversity. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law.If you are an applicant from the state of California, please review the California Applicant Privacy Notice Exklusive Einblicke hinter die KulissenAs a digitalization pioneer in the mobility and manufacturing industries, MHP transfers its expertise to a wide range of industries and is a premium partner for thought leaders on their way to a Better Tomorrow. MHP serves over 300 customers worldwide. Among them are leading corporations, innovative medium-sized companies, and disruptive start-ups. MHP provides both operational and strategic consulting and delivers proven IT and technology expertise as well as specific industry know-how.As OneTeam, MHP operates internationally, with headquarters in Germany and subsidiaries in the US, UK, Romania, and China. For over 26 years, MHP has been shaping the future together with its customers. More than 4,000 MHP employees are united by the aspiration for excellence and sustainable success. This aspiration continues to drive MHP - today and in the future.The salary range for this role is $90,000-$115,000. However, it is important to note that at MHP, compensation range is dependent on geographic location. Individual salaries within each range are determined through a wide variety of factors including but not limited to education, experience, knowledge and skillset. MHP reviews compensation regularly and may adjust base salaries to reflect market competitiveness.In addition to salary, individuals may be eligible for a discretionary performance bonus. Our full suite of benefits includes:
                              • Paid Vacation
                              • Paid Holidays
                              • Paid Sick leave
                              • 401(k) match
                              • Medical, dental and vision coverage
                              • Tuition and certification reimbursement
                              • Life Insurance
                              • Short and Long Term Disability Coverage
                              • Subsidized gym membership program
                              • Subsidized Porsche and VW leasing programsHinweise zur BewerbungWith MHP you have a hand in shaping tomorrow, today. Apply now on our JobLocator. Please include all documents like cover letter, resume, references and project lists (if applicable).By the way, our recruiting team will review your application both in the context of the specified job, and also cross-departmentally. This way we can evaluate whether there is a suitable position for you anywhere at MHP.KontaktYou can reach our recruiting team at Recruiting-Americas@mhp.com
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