Manager, Webmaster - COM
Company: Kennesaw State University
Location: Kennesaw
Posted on: April 26, 2024
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Job Description:
About Us
Are you ready to join a community leading in innovative teaching
and learning?
Kennesaw State University is one of the 50 largest public
institutions in the country . With our growing enrollment and
global reach, we are enjoying increased prominence among Georgia's
colleges. We offer more than 150 undergraduate, graduate, and
doctoral degrees to over 43,000 students. Our entrepreneurial
spirit, high-impact research, and Division I athletics also draw
students from throughout the region and from 92 countries across
the globe. Our university's vibrant culture, career opportunities,
and rich benefits make us an employer of choice. We are searching
for talented people to join our mission. Come to KSU and find your
passion.
Location
Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw,
GA 30144.
Job Summary
Collaborates with marketing managers, University Information
Technology Services (UITS) web team, content creators, and leads a
team of skilled webmasters. Responsible for managing the day-to-day
activities of the webmaster team, ensuring seamless coordination of
multiple ongoing projects. Instrumental in optimizing web pages,
ensures pages are user-friendly, visually captivating, and maintain
a strong presence in search engine results. Additionally, oversees
the webmaster ticketing system to guarantee timely task completion
and quality control, meticulously tracks and reports team
productivity, and provides invaluable analytics insights to elevate
our online presence.
Responsibilities
KEY RESPONSIBILITIES:
1. Provides leadership, guidance, and performance management to a
team of webmasters, ensuring a cohesive and productive work
environment
2. Oversees the planning, building, execution, and completion of
web-related projects, ensuring they align with organizational goals
and timelines
3. Supervises the creation, maintenance, and optimization of
websites, ensuring they meet design and functionality standards
4. Coordinates the creation and management of web content, ensuring
it is accurate, relevant, and up to date
5. Stays informed about emerging web technologies, trends, and best
practices
6. Provides technical guidance to the team and make decisions on
technology adoption
7. Works closely with cross-functional teams, including marketing,
design, content creators, and UITS, to ensure seamless integration
of web initiatives with overall business strategies
8. Monitors website performance metrics and analytics, identifying
areas for improvement and implementing strategies to enhance user
experience
9. Fosters the professional growth of webmasters through training
programs, skill development initiatives, and performance
reviews
10. Prioritizes and implement strategies to enhance the overall
user experience on websites, improving usability and
accessibility
11. Facilitates effective communication within the team, department
leadership, and with stakeholders
12. Provides regular updates on project status, challenges, and
successes
13. Addresses and resolve technical issues, bugs, and other
challenges that may arise during website development and
maintenance
14. Implements quality assurance processes to ensure that websites
meet established standards and are free of errors
15. Oversees and manages the webmaster ticketing system ensuring
tickets are completed on time and correctly
16. Regularly provides reporting on SEO performance metrics,
adjusting strategies based on data-driven insights to achieve
desired search engine ranking goals
17. Provides regular reporting on webmaster productivity, project
updates, ticket system, and website analytics
Required Qualifications
Educational Requirements
Bachelor's degree from an accredited institution of higher
education in Computing, Marketing, Analytics, Statistics,
Engineering, Economics, or another data-driven field.
Required Experience
Five (5) years of related experience in website management
including supervisory experience
Preferred Qualifications
Preferred Educational Qualifications
Advanced degree from an accredited institution of higher education
in Communications, Marketing, Computer Science, Information
Technology, or related field
Preferred Experience
Computer Science, Information Technology, or related field
Experience working in higher education
Web and SEO experience in the higher education industry,
information technology, computer
science, or related field
OmniUpdate CMS experience
Previous SEO experience in optimizing web and campaign performance
in search results Previous experience utilizing Google Analytics
advanced analytics, Advanced Microsoft Office Excel, Word,
PowerPoint and Asana or other project management systems.
Knowledge, Skills, & Abilities
ABILITIES
Capable of developing and managing a team of direct and indirect
reports
Able to communicate effectively in written, verbal and in group
settings
Able to analyze, understand and report on college, department and
program analytics concerning SEO and UX
Able to research, write and edit original content for all media
channels
Able to manage multiple activities in a deadline-oriented
environment; highly organized, and attention to detail
Able to facilitate project management with stakeholders and
webmasters
Able to participate in local, regional, national and international
discussions and initiatives regarding standards, best practices,
and new concepts related to SEO, content management, and UX through
customer journey optimization
Flexible and adaptable to work within a fast-paced environment with
changing priorities
Keeps up to date with the latest trends and best practices in
SEO
Able to handle multiple tasks or projects at one-time meeting
assigned deadlines
KNOWLEDGE
Working knowledge of HTML, CSS, and JavaScript development and
constraints
Working knowledge of site architecture, keyword mapping and
strategic site review
Knowledge of ranking factors and search engine algorithms
Knowledge of search engine algorithms and ranking strategies, best
practices for organic SEO and knowledge of search engine spiders
and search engine ranking factors across multiple media channels
(website, organic and paid social media platforms, and marketing
campaigns)
Working knowledge in Google Analytics, Advanced Microsoft Office
Excel, Word, PowerPoint experience
Knowledge of project management processes
SKILLS
Excellent interpersonal, initiative, teamwork, problem solving,
independent judgment, organization, communication (verbal and
written), time management, project management and presentation
skills
Demonstrated expertise in strategic content development planning,
analysis and dissemination
Student and customer-oriented with excellent relationship-building
skills
Excellent problem solving, attention to detail, objectivity, and
analytical mindset
Proficient with computer applications and programs associated with
the position (i.e., Microsoft Office suite)
Proficient in the use of computer applications; including but not
limited to, Microsoft office products, Adobe Creative Suite, and
HTML / web design
Requires high output and little or no supervision
Strong customer service skills and phone and e-mail etiquette
Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity
Employer. The University is committed to maintaining a fair and
respectful environment for living, work and study. To that end, and
in accordance with federal and state law, Board of Regents policy,
and University policy, the University prohibits harassment of or
discrimination against any person because of race, color, sex
(including sexual harassment, pregnancy, and medical conditions
related to pregnancy), sexual orientation, gender identity, gender
expression, ethnicity or national origin, religion, age, genetic
information, disability, or veteran or military status by any
member of the KSU Community on campus, in connection with a
University program or activity, or in a manner that creates a
hostile environment for members of the KSU community.
For additional information or to file a complaint under the
provisions of this policy, students, employees, applicants for
employment or admission or other third parties should contact the
Office of Institutional Equity at English Building, Suite 202,
eeo@kennesaw.edu.
Other Information
This is a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time
Background Check
Per the University System of Georgia background check policy, all
final candidates will be required to consent to a criminal
background investigation. Final candidates may be asked to disclose
criminal record history during the initial screening process and
prior to a conditional offer of employment. Applicants for
positions of trust with screening results which confirm a
disqualifying criminal history will be immediately disqualified
from employment eligibility.
All applicants are required to include professional references as
part of their application process. Some positions may require
additional job-based screenings such as motor vehicle report,
credit check, pre-employment drug screening and/or verification of
academic credentials.
https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf
Keywords: Kennesaw State University, Atlanta , Manager, Webmaster - COM, Executive , Kennesaw, Georgia
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