Sr. Marketing Web Developer

Company: ConstructConnect
Location: Atlanta
Posted on: April 1, 2025

Job Description:

OverviewThis position sits within our Marketing division, which plans, directs, implements, and measures marketing programs for our company, people, and software products.The OpportunityAs the Sr. Marketing Web Developer, you will be an integral part in the success of our GTM digital experiences. As a key member of the marketing team, you will execute strategies and tactics across our web presence through storytelling and design.Your role will be a player/coach, helping facilitate team members and vendors to implement initiatives defined by strategy while also executing on those projects yourself. The Sr. Marketing Web Developer enjoys working in a modern development environment (HubSpot preferred) and has a passion for balancing design implementation with the data-driven aspects of web analytics to enhance our marketing results.The Sr. Marketing Web Developer will work with the Director, Brand & Digital Marketing to create a comprehensive SEO & SEM strategy, focusing on filling the top of the funnel with motivated prospects while optimizing conversions across our channels. An analytical approach, experimental mindset, and a desire to let data dictate decision-making is essential for success in this role.ResponsibilitiesWhat You'll Be Doing

• Lead a web development team focused on delivering motivated prospects and sales opportunities to the Go-To-Market teams.
• Design, build, maintain, and optimize web pages, user interfaces, and interactive digital experiences ensuring brand standards and web development best practices.
• Guide your team with an experiment-first mindset. Push your team to continuously test and learn, while reporting test results to all relevant parties.
• Work with the SEO Specialist to develop and execute SEO strategies to increase organic search growth, visibility, and drive high-quality traffic to web properties.
• Manage and implement PPC strategies, including keyword research and A/B testing, to maximize conversion and ROI.
• Analyze user behavior and web performance metrics to identify opportunities for improving landing page conversion rates.
• Work closely with and manage communications between the web development team and other stakeholders in marketing, sales, and product teams to ensure web initiatives support broader company initiatives.
• Collaborate with sales and marketing teams to monitor and analyze sales funnel performance, ensuring alignment between web strategies and lead opportunity creation and conversion goals.
• Manage relationships with web development vendors and oversee projects involving vendors.
• Quality Assurance (QA), bug reporting, tracking, and testing across the Company's digital marketing channels.
• Stay updated on industry trends, web development technologies, SEO techniques, and digital marketing innovations to drive continuous improvement.
• Use various APIs and programming languages to pull in dynamic web content.
• Build reusable code and libraries for consistency and to reduce redundancies.
• Lead continuous efforts to provide accessible web experiences for people with disabilities that comply with federal regulations.
• Coordinate with team members to ensure websites can adapt quickly and easily in response to changes in web content, applications, and priorities.
• Contribute to management of web hosting and DNS records.QualificationsWhat You Bring to the Team
  • 6+ years' experience in front-end web development with strong hand coding experience in HTML, CSS, JavaScript (JQuery), and responsive design frameworks.
  • 3+ years' experience building web experiences inside the HubSpot and WordPress CMS.
  • 3+ years' experience managing a web development team.
  • Experience in Enterprise B2B tech stacks that include connecting HubSpot to CRM systems (Salesforce), customer and user experience management systems (Gainsight PX/CS), and data lakes/repositories (GCP).
  • Working knowledge of HubSpot HUBL platform, PHP, Python, backend databases (MySQL), BitBucket (Git).
  • Experience with website analytic tools (e.g., Google Analytics/Google Tag Manager, HotJar).
  • Experience with A/B tests and content targeting/personalization.
  • Experience managing and updating a portfolio of websites with frequent updates, demonstrating attention to detail and a strong eye for design layout with web/mobile UI/UX.
  • Proven expertise in team management, accountability enforcement, results-driven leadership, and strategic decision-making.
  • Sound business ethics, including the protection of proprietary and confidential information.
  • Excellent verbal, interpersonal, and written communication skills.
  • Understanding of Agile processes and workflow is a bonus.Physical Demands and Work Environment:
    • The physical activities of this position include frequent sitting, telephone communication, and working on a computer for extended periods. Visual acuity is required to perform activities close to the eyes.
    • This position is considered hybrid. Team members are expected to have an established workspace.
    • Ability to work hybrid in the Greater Cincinnati/Northern Kentucky or Norcross, Georgia area.
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